Entrepreneur Roadmap
Starting a business in Southeast Texas comes with unique opportunities and challenges that generic business advice just doesn't cover. This 4-week course gives you the practical steps, local connections, and region-specific insights you need to turn your business idea into a launch-ready plan that actually works in our market.
Course Name: Entrepreneur Roadmap: Starting a Business in Southeast Texas
Instructor: Michelle LaRose
Date/Time: September 4-25, 2025 | Thursdays from 6-9 pm
Fee: $150
What You鈥檒l Master
- Business Foundation and Legal Setup
- Marketing and Brand Building
- Growth & Operations Strategy
- Local Network Development
- Southeast Texas Market Analysis
Course Features Include:
- Expert Guest Speakers
- Interactive Workshop Sessions
- Actionable Weekly Plans
- Small Group Environment
Course Outline
1. Discover Your Why and Vision (45 minutes)
鈼� Identify your motivations for starting a business
鈼� Define your vision and mission
鈼� Values alignment exercise
2. Market Research & Business Refinement (45 minutes)
鈼� Southeast Texas market analysis
鈼� Feasibility assessment
鈼� Value proposition development
3. Legal & Financial Foundations (75 minutes)
鈼� DBA and LLC processes
鈼� Permits and regulations
鈼� Basic financial planning and setup
1. Brand Building Essentials (60 minutes)
鈼� Website and online presence basics
鈼� Visual identity fundamentals
鈼� Social media strategy
2. Marketing Fundamentals (60 minutes)
鈼� Local marketing strategies
鈼� Content planning
鈼� Email marketing basics
3. Networking & Relationships (45 minutes)
鈼� Local networking opportunities
鈼� Finding mentors
鈼� Building partnerships
1. Location & Operations (60 minutes)
鈼� Location considerations
鈼� Lease negotiations
鈼� Operations management
2. Growth Planning (60 minutes)
鈼� Hiring basics
鈼� Scaling strategies
鈼� Systems development
3. Challenge Management (45 minutes)
鈼� Common business obstacles
鈼� Problem-solving strategies
鈼� Tech tools and solutions
1. Business Organization (45 minutes)
鈼� Workflow design
鈼� KPI tracking
鈼� Time management
2. Customer Relationships (45 minutes)
鈼� Client retention strategies
鈼� Loyalty programs
鈼� Community building3. Southeast Texas Resources (45 minutes)
鈼� Local support networks
鈼� Funding opportunities
鈼� Growth resources